Join buzzback and Magnolia Bakery for a lively, insight-packed session on “The Nostalgia Playbook: How Brands Can Spark Modern Love .” Discover how nostalgia-driven storytelling can build authenticity, trust, and emotional connection across generations — from Gen Z’s craving for comfort and original creators to Millennials’ Y2K throwbacks.

We’ll unpack real-world strategies and share how Magnolia Bakery, a beloved New York icon that has mastered the art of balancing heritage charm with modern relevance.

You’ll learn how to:

· Spot nostalgic cues that drive emotional lift and purchase

· Tailor nostalgia by generation and mindset

· Revive heritage assets while staying fresh and relevant

· Avoid common missteps like over-modernizing or forced throwbacks

So grab your favorite comfort treat (banana pudding, anyone?) and join us as we reveal how nostalgia, when done authentically, can be your brand’s shortcut to lasting love.