Gen Z Webinar Series — Part 2

Gen Z Today:
Redefining Wellbeing

Gen Z is not simply a younger Millennial. They are navigating a world shaped by pressure, burnout, financial strain, and constant comparison—and this is changing what they want from brands.

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In this session, we explore:

• Why “feeling calm” matters more than traditional wellness goals.
• How pressure and uncertainty are reshaping Gen Z behavior.
• What brands need to do to feel authentic, supportive, and relevant.

From messaging to innovation, we’ll unpack what marketers and insights teams need to understand and do to stay relevant with Gen Z.