Part 3 of our Gen Z webinar series is here, and we’re diving into the financial realities shaping Gen Z today. Our latest research reveals how financial pressure is reshaping their sense of progress, confidence, and control—and what that means for brands looking to stay relevant. 

Part 3 of our Gen Z Webinar Series
Gen Z & Finance: From Anxiety to Agency

We’ll explore:

• • How money has become one of the biggest drivers of Gen Z wellbeing, and what that means for brands

• •  The emotional paradox of Gen Z finances: anxious, overwhelmed, hopeful, and optimistic at the same time

• How Gen Z builds confidence when making financial decisions, and why information alone isn’t enough

• •  What brands can do to help Gen Z move from anxiety to agency

From messaging to innovation, we’ll unpack what marketers, strategists, and insights teams need to understand to stay relevant with Gen Z.