Gen Z Webinar Series — Part 4

Gen Z & Food & Beverage:
From Consumption to Connection

For Gen Z, food and beverage choices are about much more than what to eat. They’re tied to identity, wellbeing, connection, and everyday moments that matter.

We’ve explored who Gen Z is, what shapes their wellbeing, and how money influences their daily lives. Now we’re turning to something everyone can relate to: food.

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In this session, we explore:

• Why food and beverages need to deliver on energy, comfort, connection, and emotional wellbeing—not just nutrition.
• How Gen Z balances wellness, indulgence, convenience, and affordability in a world of constant trade-offs.
• What younger consumers expect from brands beyond products and how to create relevance through authenticity, purpose, and everyday value.
• Where the biggest opportunities are for innovation, messaging, and brand building in a rapidly evolving food and beverage landscape.