Part 4 is here.

We’ve explored who Gen Z is, what shapes their wellbeing, and how money influences their daily lives. Now we’re turning to something everyone can relate to: food.

For Gen Z, food and beverage choices are about much more than what to eat. They’re tied to identity, wellbeing, connection, and everyday moments that matter.

Part 4 of our Gen Z Webinar Series:

Gen Z & Food & Beverage: From Consumption to Connection

We’ll explore:

• • Why food and beverages need to deliver on energy, comfort, connection, and emotional wellbeing, not just nutrition.
• •  How Gen Z balances wellness, indulgence, convenience, and affordability in a world of constant trade-offs.
• •  What younger consumers expect from brands beyond products and how to create relevance through authenticity, purpose and everyday value.
• •  Where are the biggest opportunities for innovation, messaging, and brand building in a rapidly evolving food and beverage landscape