Part 5 is here.

Everyone asks what technologies Gen Z uses, when what we should be asking is why those technologies matter so much to them. From social media to gaming to AI, technology has become a way to cope, connect, create, learn, and build confidence. The real story has very little to do with the technology itself—and everything to do with the human needs it fulfills.

Join us for the fifth installment of our Gen Z webinar series: Reframing Gen Z & Tech: From Digital Behaviors to Human Needs

We’ll explore:

– Why technology plays such a powerful role in Gen Z wellbeing

– How social media relieves pressure while simultaneously creating it

– Why gaming gives Gen Z something life often doesn’t: agency

– How AI is changing how Gen Z learns, decides, and builds confidence

– How brands can reduce pressure and build capacity to earn relevance with Gen Z

Reserve your spot before we go live.

📅 July 23rd
⏰ 11 AM EST | 4 PM BST
⌛ Duration: 45 minutes + Q&A
👉 Register here