Gen Z Webinar Series — Part 5

Reframing Gen Z & Tech:
From Digital Behaviors to Human Needs

Everyone asks what technologies Gen Z uses. The better question is why those technologies matter so much to them.

From social media to gaming to AI, technology has become a way for Gen Z to cope, connect, create, learn, and build confidence. The real story has very little to do with the technology itself—and everything to do with the human needs it fulfills.

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In this session, we explore:

• Why technology plays such a powerful role in Gen Z wellbeing
• How social media relieves pressure while simultaneously creating it
• Why gaming gives Gen Z something life often doesn’t: agency
• How AI is changing how Gen Z learns, decides, and builds confidence
• How brands can reduce pressure and build capacity to earn relevance with Gen Z