In Part 6 of our Gen Z webinar series, we explored what it really takes to win with Gen Z in consumer health—from the medicine cabinet to the moments that shape their choices.

In this session, we covered:

• How Gen Z has redefined health, risk areas, and sense of control.
• What triggers Gen Z’s everyday health concerns and where they turn to first.
• What makes OTC worth it: the functional benefits, emotional reassurance, and credible proof that drive product choice.
• Where today’s brands fall short and how greater trust, relevance, transparency, and innovation can win with Gen Z.

From messaging to innovation, we unpacked what insights teams, strategists, and marketers need to understand to stay relevant with Gen Z.

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