Here's Wave 10 - with a focus on feelings around the ease of Coronavirus restrictions among consumers in the US & UK, as behaviors and emotions change. Be sure to check back in next week for new data.
clean infographic
The majority of people continue to think it will take longer than 5 months for life to go back to normal.
Confidence in government dropped significantly again.
Optimism about outcomes has reached its lowest point.
People are worried as countries begin to relax restrictions.
Concerns expressed through eCollageTM reveal...
BuzzBack eCollage elicits imagery and emotional associations via interactive online collaging
Blobs reinforce feelings of uncertainty about the future.
Blobs elicit consumer feelings through character associations
They want things to open back up for the economy, but not willing to take risks themselves.