This week a closer look at feelings around easing restrictions in the US & UK, as behaviors and emotions change. See you next Friday as we take a look at snacking and eating habits.
clean infographic
The majority of people continue to think it will take longer than 5 months for life to go back to normal.
Optimism about outcomes is still low, but shows a slight increase.
Many are still concerned about a second peak of infection, especially in suburban/urban areas.
US consumers slightly less concerned about restrictions easing...
Top of mind worries...
eCollage found consumers are starting to have mixed opinions due to...
BuzzBack eCollage elicits imagery and emotional associations via interactive online collaging
Blobs again reflect wide range of emotions toward relaxing restrictions.
Blobs elicit consumer feelings through character associations
There is still some disconnect between what people think is OK and what they would actually do.