With a look at attitudinal differences by generation in the US & UK, this is our last weekly. We are going monthly! Remember, you can always check back here and use the See All Waves navigation bar to review previous waves.
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Perceived length of impact continues to increase; only a small minority think the virus will be over by Christmas.
Confidence in government has dropped further in the UK.
Optimism continues to remain low.
A second peak of infection is still a main concern for many.
All age groups feel comfortable socializing outside their household and outdoors, especially in the UK.
They also share the same concerns & hopes about the present and the future.
Blobs elicit consumer feelings through character associations
Reflections on life one month ago and looking ahead through eCollageTM:
Buzzback eCollage elicits imagery and emotional associations via interactive online collaging
However, there are some differences across generations.
While a low percentage, more 18-29 year-olds feel they should be able to socialize more & that it wouldn't be a big deal to get the virus.
Those 60+ especially think younger people need to act more responsibly about spreading the virus.
Most agree older people need to be more careful than younger ones when it comes to going out.