This month we explore thoughts and emotions around back-to-school.
How do both parents and students in the US & UK feel, as behaviors & emotions change?
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Optimism remains low, but higher for those in the US.
More in the UK are still concerned about
a second peak of infection.
More in the UK also believe schools and universities
have good plans in place for reopening.
For parents, those in the US are
more comfortable with kids...
But the majority of all parents agree...
As for university students, level of comfort varies by country...
Overall, the majority of people express anxiety
over the opening of schools and universities.
A few are confident the new measures are sufficient protection.
Blobs elicit consumer feelings through character associations
