How Life is Changing in the Age of Coronavirus

Wave 22 - December 2020

This month, as we gear up for the holiday season and the start of COVID vaccine distributions we're exploring the
changing thoughts, behaviors and emotions in the US & UK.

scroll-down

clean infographic

5-months-headline-v3
US-UK-more-than-5-months-w22-fin

Confidence@300x

Confidence in government
improves in the UK,
but holds steady in the US

optimism@300x

Optimism improves
in both countries,
more so in the UK

 

 

vaccine-news-updated

 

 

Top Worries Across US & UK

 

worries

 

 

not-interested-in-vaccine-v4

 

 

HAPPY HOLIDAYS?

 

holiday-season-plans

How do they feel about their plans?
Blobs are amorphous characters that allow consumers to articulate
thoughts and emotions, and visually express feelings or associations

 

holiday plans blobs final

 

 

HOLIDAY SPENDING

 

Habits are changing this season

shopper segmentation v2

 

 

Most Popular Stores

stores

 

Gift Giving

spending v2